85% of today’s customers research online before working with a new company or buying a new product. It’s up to your digital footprints to lead your potential customers to trusting and choosing you. Without a digital footprint your company looks out-of-date, underfunded, and even untrustworthy. Not having a digital presence in today’s world can literally be the downfall of your company. With the new year beginning its the perfect time to say, “New Year, New ME!” and dive head-first into creating an authentic, engaging digital footprint.
See Where you Are
Google your business’ name and check to see what comes up. If nothing comes up, or something you don’t like appears, then take down notes on what you want to change. If you want to appear above a competitor, or appear at all, those are good goals to set. If you don’t have any local listings or functional, responsive website, then these are things you need to remedy immediately. If customers can’t find you on Google or Bing, you might as well not exist.
Get a (Modern) Website
We cannot stress enough how important it is for you to have a responsive, modern website. This is your Digital Storefront and it should reflect your business and staff as much, if not more, than your brick-and-mortar store. LocalX Marketing can help you build a website that is responsive, mobile optimized, modern, and drives conversions. If your website is 3 or more years old, it’s probably time for a new one. The digital age changes quickly and your potential customers will know an out-of-date website when they see it.
Create Business pages for Facebook, Instagram, LinkedIn, and Twitter to get your name and voice out into the world. LocalX offers Social Content Management to make this even more simple. These Social Media channels are important because this is how you are able to interact with customers outside of your brick-and-mortar business. You can answer their questions, post important information, sales, and giveaways, and drive customers to your brick-and-mortar and digital storefronts.
Your local clientele may be your bread and butter, but not if they can’t find you. Make sure your company is on every applicable Local Listings website possible, and that all of the information is accurate. This way, when people search for you they can find reviews and directions straight to your front door. Without Local Listings, people may question your legitimacy, or write you off because they don’t know how to get to where you are. Make it easy for potential customers to find you by updating your local listings before 2017 rolls in.
LocalX Marketing offers all of these services and more. We can help you drive your business to the top of Google and Bing searches, as well as helping you amass a large social following. We are a digital company that is here to make creating that positive digital storefront just a little easier. Your positive digital footprint is highly important to your business, and can take you from being a struggling small business to being a local legend. So make your resolution to update and boost your digital footprint in 2017!