As one of the earliest core elements of digital marketing, a lot of misinformed information has been spread about Search Engine Optimization (SEO). Some of these myths have come from comparisons to other digital marketing strategies, which can be more streamlined and flexible; other myths haves started simply because people don’t understand how SEO works.
Regardless of where these myths came from, they can downplay the importance of SEO, when in fact, SEO provides the foundation for success for other digital and traditional marketing strategies. Below are just a few of the myths that have spread about SEO.
You Only Need SEO for a Few Months
It is true that quality SEO work will continue to have an impact after it is done. That should not be mistaken to mean that you can do an initial SEO campaign and continue to see great results forever, though.As digital marketing continues to grow in popularity and importance, more businesses are utilizing tactics like SEO. This is making it even more competitive at the top of the search rankings. While the initial stages of SEO are the most important, the ongoing work is what will continue to drive results. SEO should really be included in the digital marketing efforts as long as a website is live.
Doing SEO Guarantees Page One Results
There is no guarantee of page one rankings for SEO. There are a lot of variables when it comes to rankings, including the competitive nature of the industry, the geographical location of the business and the website itself.
Rankings Are Static: Once You’re First, You’re First Forever
Google rankings change on a second by second basis, which is why ongoing SEO work is so important for maintaining rankings. Not only are other businesses doing SEO, but search engines are constantly changing the algorithms they use to determine rankings. The only way to continue to improve or to remain at the top is to stay ahead of these trends by performing quality SEO work and staying current with the latest updates from the search engines.
There Is An Exact Formula For SEO Success
SEO is a combination of art and science, much like the rest of digital marketing. While some people believe there is a secret formula that guarantees perfect results, the truth is quality SEO results come from hard work and analysis. Simply plugging information into certain parts of a website is not SEO. It is an artform that takes creativity and research. There are guidelines and best practices, but in order to produce results, SEO experts are charged with thinking outside the box to create individual strategies for each and every campaign.
SEO can be a challenging marketing strategy to comprehend, as there are a lot of moving parts that go into producing results. It is a process that is continually updated and optimized the keep up with the trends in the market, which can make it difficult to understand, but also makes it extremely important for any business on the web. Without strong SEO, a business is missing out on the largest audience on the internet: users on search engines.