The history of Ashley HomeStore in The UP dates back more than a quarter century. Founded by Roger and Mary Jane Jensen of Gladstone, it was nearly thirty years ago when Roger’s Furniture opened on 3rd Avenue North in Escanaba. The store started as a warehouse-concept in the 150 year-old historic building and then transitioned into a unique, home furnishing experience.

The furniture store was closely tied into the Jensen’s moving business, Guindon Moving & Storage. The concept worked well, with Guindon often bringing loads of new furniture from the factories to the UP on return trips. This allowed the company to offer excellent pricing on quality products.

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