An Introduction to SEO
Whether you are thinking about reaching out to a digital agency to build a new website for your business or are looking for support in managing your current one, you will be given a lot of advice, especially about the importance of having good Search Engine Optimization, also known as SEO.
Implementing SEO best practices on your company’s site is essential if you want your business to be found within today’s digital sphere. Building a website for your business that nobody visits is much like buying a house that no one will live in, a whole lot of wasted dollars. That’s why SEO is super vital in keeping traffic alive and conversions afloat!
But, if you are like most people, by now you are probably thinking “Alright, but what actually is SEO? Don’t worry, our team at LocalX have got your back.
Listed below are some uncomplicated SEO must-knows to help you better familiarize yourself with the world of search.
Do Right By Your Search Engines
Popular search engines like Google, Yahoo, and Bing have 2 primary duties: crawling the web and building an index of websites, and providing a ranked list of websites that their algorithm deems the most relevant to the search query. Every day is a race, and we are all just fighting to be numero uno.
Each search engine comes fully equipped with its own (ever changing) set of guidelines that we should follow in order to get closer to that coveted number one spot within our respective industries. Google and Bing are always releasing “do-and-don’t” lists, which often contain valuable information that we will discuss in future blog posts.
Write Clear, Keyword-Targeted Web Content
Keywords and keyword phrases are the words that people (including you) use when searching for a particular service or product on Google, Bing, or Yahoo. One thing that search engines and people have in common is their attraction to highly focused, clear content. When organizing your site’s content it is important to build a list of words and phrases that will not only help inform your web copy, but also make it easy for people to find you. Taking the time out to define focus keywords for each page of your website is a great first step to keeping your message on topic.
FYI: While integrating keywords is critical to crafting well-written copy, don’t over do it. Too many keywords stuffed into a page will bloat your content and you can even be penalized by search engines for doing it.
At the heart of it, link building is the process of getting hyperlinks from other websites back to your own. It plays a key role in informing search engines about the popularity and relevance of your site. If your website is hyperlinked from a website that is considered to have high domain authority (in internet speak this means a highly ranked website) then your website’s search ranking will likely improve because of it.
However, too many hyperlinks from websites with low domain (a bad score) authority can actually hurt your rank big time. Our team of SEO analysts at LocalX closely monitor these hyperlinks and disavow (remove) them if they are indeed harmful to your website’s search engine ranking.
Proper HTML Headings
When it comes time for fine-tuning your website’s content, there are more techniques than just well-written copy to make your keywords pop. Through the use of Hyper Text Markup Language (HTML) and your website’s Content Management System (CMS), we can properly organize your headings, subheadings, and archived web copy according to current SEO best practices and hyper-focus them to include your target keywords. This specific use of heading structure allows search engines to scan through your content easily and increase your search rank.