The spots at the top of any search are becoming more competitive everyday. With more and more people turning to the internet —and particularly search engines —to find information, it is essential for any business to have a strong presence at the top of searches to increase revenue and exposure.
Getting to the top of those searches can be a difficult and lengthy process, but with Pay-Per-Click advertising —also known as PPC or SEM (search engine marketing) — businesses are now able to see immediate results when it comes to rising up the ranks on searches.
While PPC is not as widespread as other forms of digital marketing, it can have a significant impact on the visibility of your business and gives you a level of control you will not find in other forms of marketing.
Here are five reasons every business should adopt a PPC marketing campaign:
Pay for Results
With PPC, you are only charged when your ad is actually clicked. This allows you to really see where and how your money is being spent. There are no hidden or complex sets of data to comb through to see how your campaign is performing with PPC. This not only gives you a wealth of measurable data, but it also allows you to shift your campaign to areas you see are working.
Set your own Budget
You pick and choose where and when to spend your money with PPC. Whether you are looking to cap your budget on a daily basis or a monthly basis, you can ensure your ads will be seen when you want them to be seen. While there are still a lot of variables— such as what keywords you choose and how competitive the market is —having control over where and when to display your ads will give you an advantage to reach your customers.
Target Consumers at the Right Time
Setting us a PPC Campaign gives you the ability to target consumers just as they are looking for something you offer. Being at the top of an actionable search can truly have an immediate impact. In the majority of internet searches, consumers are going to click one of the first few results. This is especially true regarding searches for products or services. While you want to be at the top of the search rankings at all times, it is imperative you are there when consumers are looking specifically for something you offer. With a PPC Campaign, you can ensure that when someone is searching for a product or service you offer in your specified area, they will see your business at the top of the search.
See Results Quickly
Due to the results being highly measurable, you will see the impact of a PPC Campaign almost immediately. In some cases, you will begin to see conversions within the first 24 hours of beginning a campaign. While there are a variety of other factors that come into play, PPC can truly have an immediate impact that you will be able to see. Unlike other forms of digital advertising, which may take some time to get underway because of the backend groundwork that must be laid first, PPC Campaigns can begin to show progress immediately.
Pair with other Marketing Strategies
While strong PPC Campaign’s can work well there own, they can also easily be paired with other techniques to have an even larger impact. With SEO specifically, a strong PPC Campaign can have a real impact. Understanding the strength of keywords is an integral part of SEO, and a PPC Campaign will give you a good idea of how keywords perform. Outside of other digital marketing strategies, PPC advertising can also inform you about how new products or promotions are being received.
Regardless of the size of your business or budget, a PPC Campaign is a great idea for any company. Having the control to set your own budget and the ability to maneuver your targets makes it an ideal choice for any industry. And with the digital age continuing to grow, PPC is a great way to increase your visibility to your target audience!